Top Disney's Frozen Toys

Disney Frozen Ultimate Olaf - it is an interactive toy that comes to life once you press Olaf’s magic snowflake, his eyes will open, his head moves, and he locates his snowflake controller so kids can lead him. Olaf will Walk forward, backwards and spin left and right. He also dances and sings “In Summer.” Olaf can talk 50 phrases from the movie.

The toy is also equipped with sensors, you can just push the magic snowflake and Ultimate Olaf will locate the magic snowflake controller wherever it is.
Disney Frozen Ultimate Walking Olaf Plush $31.98


Disney Frozen “DO YOU WANT TO BUILD A SNOWMAN?” Jewelry Box - Young Anna and Elsa come to life and build the loveable snowman Olaf with the Frozen Jewelry Box. Press the button on top of the jewelry box and watch Anna and Elsa move to “build” Olaf, while the song "Do You Want to Build a Snowman?" from Disney Frozen plays in the background. It also includes a pink heart ring and a pull-out drawer.

Disney Frozen Do You Want to Build a Snowman Jewelry Box Toy $14.99

Disney Frozen Elsa's Magical Ice Palace - it's the majestic Elsa's ice castle from the Disney movie Frozen. It can grow up to 3 feet tall using its unique telescoping feature just like in the movie.

The Elsa princess is sold separately, it can be placed in the bottom platform where she lights up and spins while the castle grows and sings “Let It Go.” It create a magical light show, turn snow to stairs, send an icicle chandelier spiraling downward, and make the castle "grow"!

Disney Frozen Elsa's Ice Palace Playset $125.00


Frozen Disney's Sing Along Elsa with Light Up Necklace Doll - kids can use the included real working microphone to sing the full-length movie version of "let it go" together with Elsa. Elsa’s necklace and dress magically light up, and she says more than 15 phrases in both English and Spanish.

Place the microphone in front of Elsa and she'll pick up where you left off! pass the mic back and forth to create the perfect duet!

Frozen Disney's Sing Along Elsa with Light Up Necklace Doll $31.99

McDonald's Happy Meal toy "Step-It" Tracks Kids Activity PULLED OUT

McDonald's newest Happy Meal toy "Step-It" is a colorful bracelet that tracks activity of kids. It measure steps and blink lights indicating the child's activity level. The McDonald's Happy Meal toy will be available for about a month. McDonald's is one of the main 2016 Olympic sponsors and they want the "Step-It" tracker to encourage kids who are rooting for their favorite athletes to be active.

Unfortunately, there are a lot of complains about the tracker heating up and leaving burn marks. A mom in Fort Smith, Arizon complained that the toy burned the arm of her 4-year old son. Casey Collyar said that she let her son wear the Happy Meal toy for just 8 minutes last Saturday. 

“I have received approximately eight to nine messages from other parents...all of their children have been burned by the watch, and I received one message from an adult. At this time what angers me is that McDonald's has not pulled the Happy Meal toy," Collyar told FOX news.

UPDATE: According to McDonald's they are now pulling out the toy.


In a statement, McDonald’s said:

“We are voluntarily removing the Step It! Activity Band Happy Meal toys in our restaurants in our United States and Canadian markets. It will no longer be offered as part of our Happy Meals. We have taken this swift and voluntary step after receiving limited reports of potential skin irritations that may be associated from wearing the band. Nothing is more important to us than the safety of our customers and we are fully investigating this issue. Our restaurants are now offering our youngest guests an alternative Happy Meal toy.”

Toy Sales grew at 7.5% In the 1st 6 months of 2016

According to the NPD Group, a market research company specializing in consumer behavior, the toy industry grew 7.5% in the first half of this year and they estimated that the industry will grow about 7%, or $1.4 billion, for the entire year of 2016.

The movie tie-in Star Wars was the biggest contributor to the industry’s mid-year growth, with dollar sales for Star Wars toys increasing nearly 200% through June.

In term of category the "Outdoor & Sports Toys" was not only the largest category with $1.7 billion in sales, but also the most popular. It impacted the overall industry growth. Last year, at this time, Outdoor & Sports grew the most of any supercategory and nearly doubled to represent 32% of total toy industry growth so far for this year.

The top 10 selling toy brands for the first half of 2016 are: 

1) Star Wars; 



2) NERF; 


3) Shopkins; 


4) Pokémon; 


5) Barbie; 


6) LEGO Star Wars; 


7) Little Tikes; 


8) Disney Frozen; 


9) Hot Wheels;


10) Minecraft.