Video game toys are having a huge success. Skylanders: Spyro's Adventure is the first successful product to combine video games and toys.
As the site claims, Skylanders are special action figures that come to life! Just take a Skylander, place it on the Portal of Power and BOOM! the Skylander will come to life in the video game.” The key feature of Skylanders is that each action figure doubles as a memory device.
Activision said that Skylanders was the most successful new children's gaming property last year and the number one best-selling kids' franchise worldwide in 2011. They have sold over 300,000 Skylanders toys since October and an astonishing 20 million figures worldwide.
The game lets kids "bring their toys to life" by collecting the action figures and then teleporting them into the game by placing them on the "Portal of Power".
Skylander character Zook on the Portal of Power.
Starter kits come with only three of the 37 different figures playable in the game. Skylanders can be enjoyed with just three characters, but the game is full of references to features unlocked by the other figures in what has proved to be very successful in-game advertising for selling additional toys.
A sequel is also in development called Skylanders Giants.
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