Marvel-related toys, such as Thor hammers and Hulk fists, are expected to generate a record $400 million in revenue this year for licensee Hasbro Inc., according to Drew Crum, an analyst at Stifel Nicolaus & Co.
“We expect Disney to push the Marvel franchise more aggressively across international markets,” Crum wrote in an April 27 report.
“The Avengers” is the first Marvel film Disney has marketed since purchasing the business for $4.2 billion in 2009. The movie has broken international box office records, grossing more than $281 million overseas as of May 2, Disney said in a release.
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