DC Super Hero Girls is Mattel's new line of toys that features female super heroes from DC Comics that have been transformed to high school students targeting girls. Mattel started to sell these toys back March to remove the notion that toy companies don't like to manufacture female action figures. Well it's kinda true, look at Hasbro they don't sell Rey from Star Wars or Black Widow from Avengers: The Age of Ultron.
Mattel is counting on these super Hero Toys for Girls to bump up their sales figures. Mattel boast that these new line of toys are "the first-ever action role-play toys for girls."
Barbie and Disney Princesses should get ready for some competition.
DC Super Hero Girls Bat Girl Figure $35.70
Wonder Woman at Super Hero High (DC Super Hero Girls) $8.53
DC Super Hero Girls Harley Quinn Figure $38.98
DC Super Hero Girls Wonder Woman Figure $44.99
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